The Butterfly Effect
eau de parfum
Radiant. Delicate. Free.
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Made in France
About Us
Under the parent company PKG220, The Butterfly Effect has captured the perfect product and package design to match the elegant scent of the perfume. Our brand is inspired by the scenes one would find at the coast of France combined with the delicate beauty found in nature.
Our Brand
Mood Board
The Butterfly Effect Perfume
A blend of sweet citrus fruits and white florals
$50
order online or buy in store at your local Sephora
Product Brainstorming
When designing this perfume bottle, the creator sought to replicate a delicate but radiant creature to match this exquisite scent. The geometric detail of the bottle is a visual aid that speaks to the high quality of this perfume.
Product Design
Using the software Solidworks, the creator was able to bring this vision to life. The geometric shapes and layered depths within the wings display the complexity of the butterfly wing found in nature.
Product Prototyping
Using 3D printers, the designer was able to create a physical rendering of the perfume bottle
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Our Packaging
Our packaging was designed with the complementary colors of an orange and blue sunset in mind. The cutouts of the butterflies on the box hint at the perfume bottle design and the orientation of them give the notion that they are in flight through the sunset.
The dieline of our package was created using a software called ArtiosCAD
The graphics and butterfly cutouts were designed using Adobe Illustrator
The visual prototype of the package with the perfume bottle inside
The physical prototype of the package
The Shipping Reports
Palletization
If you or your store are interested in ordering The Butterfly Effect perfume in bulk, these shipping reports explain the load and palletization specifications of which the products are transferred. The palletization for the shipping of the perfume bottle inside its box was determined using the software Cape Pack.
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